Alumina based opaque ceramic

The invention relates to an alumina-based opaque ceramic, similar to ruby and having a high toughness. This ceramic comprises, by weight : 0.4% to 5% of at least from one oxide of a metal chosen from chromium, cobalt, nickel, manganese, vanadium, titanium and iron; 0.00080 to 0.5% of magnesium oxide; and 0.05 to 6% of at least one oxide of an element of the group of rare earths. The ceramic is applicable in particular in jewelry, fine jewelry and watch making. The invention also relates to methods of preparing such a ceramic.