PERMANENT MAGNET ROTATING MACHINE

In a rotating machine comprising a rotor including a rotor core and a plurality of permanent magnet segments, and a stator including a stator core and windings, the permanent magnet segment is obtained by disposing a powder comprising an R2 oxide, R3 fluoride or R4 oxyfluoride on a sintered magnet body of R1-Fe-B composition, wherein R1 to R4 are rare earth elements, and heat treating the powder-covered magnet body. The permanent magnet segment of a cross-sectional shape which is tapered from the center toward opposed ends has a higher coercive force at the ends than at the center.